Q&As

The American Society for the Prevention of Cruelty to Animals has kicked off a $1 million-plus rebranding effort with outdoor and print advertising in

Food for the Poor notched a 23% response to a recent mailing targeting high-end donors. Contributions will be used to help build homes in 16 Caribbean

THE FIRST ALARMS SOUNDED in 2003. H. Robert Wientzen, then president of the Direct Marketing Association, warned that mailers might be hit with do-not-mail

KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been

DURING A RECENT INTERview, a high-level marketing agency executive said his company’s goal for a recent acquisition was to create an integrated marketing

Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That’s right. The telecom giant launched

NEW LISTS Garden Ideas and Outdoor Living Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This

DON’T SAY WE DIDN’T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show

IF YOU ASK MANY REPORTERS WHERE TO GET THE REAL story, they’ll say Follow the money. That’s what Direct did recently for its annual agency leaders roundtable.

Sept. 19, 2005 Conservative mailers are crying foul over a court ruling that bulk mailings by nonprofit UNITED SENIORS ASSOCIATION INC. may have misled