Q&As

WE TEND TO TRUST PEOPLE who are like us. InsiderPages.com is taking advantage of that fact by overlaying a local directory function on top of a social

This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,

Food for the Poor notched a 23% response to a recent mailing targeting high-end donors. Contributions will be used to help build homes in 16 Caribbean

KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been

WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official

TWENTY YEARS AGO, IT WAS a radical idea that scared people: You’ll mail my list net-net so my rental income will go down. You’ll use my data and I won’t

Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That’s right. The telecom giant launched

DURING A RECENT INTERview, a high-level marketing agency executive said his company’s goal for a recent acquisition was to create an integrated marketing

THE FIRST ALARMS SOUNDED in 2003. H. Robert Wientzen, then president of the Direct Marketing Association, warned that mailers might be hit with do-not-mail

The American Society for the Prevention of Cruelty to Animals has kicked off a $1 million-plus rebranding effort with outdoor and print advertising in