Q&As

STATEMENT-STUFFER USERS should check which flag their prospects salute: If it has a maple leaf on it, those inserts could mean trouble. In Canada, even

THANKS TO E-MAIL LAWS IN Michigan and Utah, wine lovers in those states are having a tougher time learning about California wines. Fearing they could

THE VERDICT ISN’T IN ON whether the wheels of legislation grind finely, but they sure do grind slowly: All the data-related bills covered earlier this

THIS YEAR THE OLDEST OF THE baby boomers turned 60. In recognition of this potential market, health insurance firm Humana Inc. is setting up a call center

Editor’s note: Herschell Gordon Lewis, Direct’s Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional

PARDON ME FOR GLANCING at the calendar so often. But you see, I just can’t shake this sneaking suspicion that it’s 1999 all over again. See, I spend my

WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official

TWENTY YEARS AGO, IT WAS a radical idea that scared people: You’ll mail my list net-net so my rental income will go down. You’ll use my data and I won’t

WE TEND TO TRUST PEOPLE who are like us. InsiderPages.com is taking advantage of that fact by overlaying a local directory function on top of a social

This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,