Q&As

PARDON ME FOR GLANCING at the calendar so often. But you see, I just can’t shake this sneaking suspicion that it’s 1999 all over again. See, I spend my

WE TEND TO TRUST PEOPLE who are like us. InsiderPages.com is taking advantage of that fact by overlaying a local directory function on top of a social

This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,

Food for the Poor notched a 23% response to a recent mailing targeting high-end donors. Contributions will be used to help build homes in 16 Caribbean

KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been

DURING A RECENT INTERview, a high-level marketing agency executive said his company’s goal for a recent acquisition was to create an integrated marketing

Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That’s right. The telecom giant launched

Jeeves, the longtime mascot of search engine Ask Jeeves, will soon get his walking papers. News of the butler’s booting came from Barry Diller, chairman

NEW LISTS Garden Ideas and Outdoor Living Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This

DON’T SAY WE DIDN’T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show