Q&As
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Agencies
Brave New Storefront
Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,
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Agencies
CORRECTION:
An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent
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Agencies
PTC Starts E-zine Program
PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to
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Agencies
Green Is Growing
LONG BEFORE GAS PRICES STARTED HITTING A HIGH NOTE, I impulsively bought a hybrid car. Looks like I’ll soon have lots of company. The Economic News reports
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Agencies
Cartoon Network Reworks Promo Group
Cartoon Network has expanded its promotions marketing team, relocating two of its top members to Los Angeles and Chicago. Announcing the move on Sept.
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Agencies
Break It Down
COMPANIES ACQUIRE CUSTOMERS through a variety of marketing channels and offers. Products and services are then cross-sold to increase product penetration,
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Agencies
SEM Campaign Tracking Gets a Boost
STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn’t be measured solely by online conversions to a sale. A lot of
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Agencies
Goodbye, Marshall Field’s
I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field’s Michigan Avenue store for old time’s sake, before it
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Agencies
LETTERS TO THE EDITOR
CANNON’S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven’t read
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Agencies
POLICY PROTOCOL
IF YOU EVER DARED TO strike up a conversation with an insurance salesman, he might introduce you to a basic tenet of his business: Life insurance can’t