Q&As

CANNON’S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven’t read

LONG BEFORE GAS PRICES STARTED HITTING A HIGH NOTE, I impulsively bought a hybrid car. Looks like I’ll soon have lots of company. The Economic News reports

Admittedly, this Easy Closets headline and illustration will bring a downright smile to many readers’ faces, a rarity in advertising. So what? It slyly

IF YOU EVER DARED TO strike up a conversation with an insurance salesman, he might introduce you to a basic tenet of his business: Life insurance can’t

John Greco is a presidential history buff. But he’s getting carried away with himself. He apparently thinks he is president of the United States, and

WHAT HAPPENS WHEN THE CLAMOR FOR ATTENTION gets more and more strident? Right! Promises, claims, approvals and assurances get wilder and wilder. Just

Oct. 19, 2005 The DIRECT MARKETING ASSOCIATION’S revenue and expenses in fiscal 2004-2005 were both slightly up from last year, while revenue from meetings

NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from

A NEW WORD BEGAN appearing online and generated some buzz recently: blook. It’s a book published serially on a blog. Great. The media phenomenon responsible

Direct acknowledges that the findings and writings of Jim Wheaton of Wheaton Group about the predictive modeling process were inadvertently cited in a