Q&As

Specialty products marketer Brookstone Inc. will offer its products through Shop.com, an online shopping site that offers merchandise from many different retailers.

Henry Schein Inc., a healthcare products B-to-B marketer, has been authorized by its board to buy back up to $100 million of its outstanding common stock.

THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that’s what the leading e-mail service providers (ESPs) would have us believe. With

Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

Admittedly, this Easy Closets headline and illustration will bring a downright smile to many readers’ faces, a rarity in advertising. So what? It slyly

PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to

NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from

COMPANIES ACQUIRE CUSTOMERS through a variety of marketing channels and offers. Products and services are then cross-sold to increase product penetration,

STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn’t be measured solely by online conversions to a sale. A lot of

CANNON’S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven’t read