Q&As

Specialty products marketer Brookstone Inc. will offer its products through Shop.com, an online shopping site that offers merchandise from many different retailers.

Henry Schein Inc., a healthcare products B-to-B marketer, has been authorized by its board to buy back up to $100 million of its outstanding common stock.

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

JUST WHAT PAIN CAN DMERS expect in the wake of Hurricanes Katrina and Rita? Speakers at DMA05 pondered that question as Wilma, the 22nd hurricane of the

BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills,

Use of toll-free numbers, which generated $10.9 billion in 2004, will amount to $14.5 billion by 2009. Direct response TV will continue to take its share:

An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent

IT WAS SUPPOSED TO BE DMA president John Greco’s coming-out party. The DMA05 conference in Atlanta was the first fall show that was truly his after having

THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that’s what the leading e-mail service providers (ESPs) would have us believe. With

Cartoon Network has expanded its promotions marketing team, relocating two of its top members to Los Angeles and Chicago. Announcing the move on Sept.