Q&As
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Editor’s Note
Direct acknowledges that the findings and writings of Jim Wheaton of Wheaton Group about the predictive modeling process were inadvertently cited in a
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Bridging Off and Online
More and more customers are buying products over the Web and picking them up at a store. Although in-store operations have improved considerably in the
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On a Wing and a (Soccer) Player
Lima, Peru A plane carrying Gambian soccer fans to Peru made an unauthorized detour and faked a fuel emergency to land in time for the West African nation’s
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The Coning of America
Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,
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A Blueprint for Change
If you haven’t read the U.S. Postal Service’s 2006-2010 Strategic Transformation Plan, you should. It will provide as clear and concise a guide to what
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How to Boost Online Catalog Sales
E-MAILS TO PEOPLE WHO HAVE abandoned their online shopping carts can recover up to 25% of lost sales. Web catalogers should make it easy for customers
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Off the Sofa and Into the Store
THERE’S PROBABLY A STRONG correlation between couch potatoes and avid movie watchers, which is why Blockbuster Inc. faces a unique challenge: Getting
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Stereo System
Getting older. It happens to the best of us and sometimes to the best customer bases as well. Tower Records found just that as it studied its customer
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VoIP In or Out?
MORE SMALL businesses are discovering the benefits and lower costs of voice over Internet protocol (VoIP) systems. According to industry analysts In-Stat/MDR,
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Court: Hanover Unit Didn’t Deceive
A California appeals court has ruled that Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers