Q&As

Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal

THE MATHEMATICIAN AND general semanticist Alfred Korzybski once wrote, The map is not the territory. Anyone who’s ever used a road map can tell you that

American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we

THIS ISSUE WE’VE GOT AN OVER-DESIGNED AND UNDER-informative ad for KitchenAid’s new Dual Fuel Range with Steam-Assist.

Note how neatly squared up that headline is. Did somebody have to tease and twist the copy to make it come out as three nearly exactly equal lines? Did they do the same with the geometrical copy block down below, set in a font I have decided to name Teeny Sans Serif Art Director Gray?

Grocers are gearing up for a second helping of organic foods marketing this spring. About 20 natural food marketers and 47 grocery chains have signed

THE FROST IS ON THE pumpkin and a chill is in the air, so it’s time to start reviewing holiday catalogs. Well, not really. As I write this, it’s the first

A first-time tour manager reflects on the good, the bad and the armadillos

In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however

WHAT IS IT ABOUT California? Do its legislators believe they missed their true calling when they decided not to go to clown school? One current example

Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand