Q&As

HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. has taken off for newsletter

DURING A NEWS SEARCH, Direct’s eagle-eared editor-at-large Ken Magill came across an article on industrial anthems. Examples ranged from a bouncy tune

NEW LISTS Fastcompany.com More than 66,300 e-mail subscribers are named on Fastcompany.com’s file. A maximum of two e-mail transmissions per month is

Satellite television provider DirecTV agreed to pay $5.3 million to settle Federal Trade Commission charges that it, and companies hired to promote its

Washington Redskins’ owner Dan Snyder’s roots in direct marketing may have helped him as much as anything to win his nasty proxy fight with amusement

Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department

PEOPLE ARE FUNNY ABOUT INVESTMENTS and insurance. It pays to respond quickly when they want a quote. But how do you do that when you have more than 5,500

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

AS MAKEOVERS GO, IT’S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation

NO ALTERNATIVE In Wineries Scrub E-mail Addresses (Newsline, Oct. 15), Ken Magill describes a method of suppressing e-mail addresses of Utah or Michigan