Q&As

PEOPLE ARE FUNNY ABOUT INVESTMENTS and insurance. It pays to respond quickly when they want a quote. But how do you do that when you have more than 5,500

AS MAKEOVERS GO, IT’S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation

A first-time tour manager reflects on the good, the bad and the armadillos

Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal

WHAT IS IT ABOUT California? Do its legislators believe they missed their true calling when they decided not to go to clown school? One current example

Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand

In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however

THE FROST IS ON THE pumpkin and a chill is in the air, so it’s time to start reviewing holiday catalogs. Well, not really. As I write this, it’s the first

I’VE READ WITH INTEREST THE exchange between Lester Wunderman and Don Peppers and Martha Rogers regarding Peppers and Rogers’ latest book, Return on Customer

HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. has taken off for newsletter