Q&As

DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings

An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question:

MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that’s essentially set in stone and quickly achieved via template management, an electronic approach

I’VE READ WITH INTEREST THE exchange between Lester Wunderman and Don Peppers and Martha Rogers regarding Peppers and Rogers’ latest book, Return on Customer

UTAH’S ATTORNEY GENERAL’S office filed a motion to dismiss a lawsuit against the state by pornography trade group Free Speech Coalition that aims to get

NO DOUBT YOU’VE read, discussed or thought about the idea of marketing accountability more than once. While accountability is old school to direct response

At press time, Microsoft and Google are still going at it hot and heavy to win an important search advertising partnership with AOL. Once upon a time,

Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

Circuit City will have a new CEO come March 1. Philip Schoonover will take charge of the electronics retail chain then, replacing W. Alan McCollough, who will retire. Schoonover has been Circuit City president for just under one year; he joined the …