Q&As

A first-time tour manager reflects on the good, the bad and the armadillos

Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal

In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however

WHAT IS IT ABOUT California? Do its legislators believe they missed their true calling when they decided not to go to clown school? One current example

Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand

THE FROST IS ON THE pumpkin and a chill is in the air, so it’s time to start reviewing holiday catalogs. Well, not really. As I write this, it’s the first

I’VE READ WITH INTEREST THE exchange between Lester Wunderman and Don Peppers and Martha Rogers regarding Peppers and Rogers’ latest book, Return on Customer

Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

Circuit City will have a new CEO come March 1. Philip Schoonover will take charge of the electronics retail chain then, replacing W. Alan McCollough, who will retire. Schoonover has been Circuit City president for just under one year; he joined the …