Q&As

Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers’ getaway in Napa Valley.

Emboldened by the recent New York City Transit Workers’ strike, I am setting aside this year’s wistful resolutions for the direct marketing industry in favor of issuing a manifesto DMers can present to society in 2006. Happy solidarity, my brothers and sisters! To the barricades!

American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we

In the old days, when Prince Ivan needed a magical gizmo to defeat an ogre or a giant, he went over the bridge and through the woods to visit Baba Yaga,

THIS ISSUE WE’VE GOT AN OVER-DESIGNED AND UNDER-informative ad for KitchenAid’s new Dual Fuel Range with Steam-Assist.

Note how neatly squared up that headline is. Did somebody have to tease and twist the copy to make it come out as three nearly exactly equal lines? Did they do the same with the geometrical copy block down below, set in a font I have decided to name Teeny Sans Serif Art Director Gray?

Grocers are gearing up for a second helping of organic foods marketing this spring. About 20 natural food marketers and 47 grocery chains have signed

Dec. 14, 2005 Experian acquired comparison-shopping site PriceGrabber.com in a $485 million cash deal. The new holding will become part of Experian’s

Isn’t it comforting? The entire marketing superstructure retailing, media advertising and online promotion is shot through with customer elimination management.

A first-time tour manager reflects on the good, the bad and the armadillos

DURING A NEWS SEARCH, Direct’s eagle-eared editor-at-large Ken Magill came across an article on industrial anthems. Examples ranged from a bouncy tune