Q&As

General Mills is dressing up the iconic Pillsbury Bake-Off with a new designer apron and an online sweepstakes.

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …

Travelers Advantage is giving consumers a reason to celebrate its 20th anniversary, with a sweepstakes for a chance to win a trip to Italy.

Most catalogers have a formula for designing a catalog that

Image Publishing is looking to collect at least $2 million in revenue this year from its cooperative mailings to small businesses, says company director Sunil Patel.

Transparency can pay dividends for some mailers. In fact, it can even double normal response rates, which are high to begin with.

Energy drink maker Bookoo Beverages, Inc. has launched a sweepstakes campaign linked to this summer’s X Games.

Most advertising, marketing and public relations professionals know a blog—short for Weblog—when they see one. But many are skeptical about actually using this relatively new self-publishing platform.

Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …

The Federal Trade Commission has banned A. Glenn Braswell from using direct marketing to sell food, unapproved drugs and dietary supplements.