Q&As

ASK A PROFESSIONAL I had to laugh at December’s Curmudgeon-at-Large column, Expedia Isn’t All That Expedient. Herschell Gordon Lewis may be an expert

THE COCKLES OF MANY A direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase in business

THOSE OF US IN CATALOG LAND SEEM TO BE IN A TIME WARP that causes us to think that print catalogs can look and work just like they always have. But we

Last Veterans Day, four affluent drivers signed ownership papers for a brand-new Porsche largely due to a direct mail campaign. Not too shabby a day’s

WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,

From the Piggy Lawyers Strike Again file comes a proposed settlement in a class-action suit against Time Warner. Anyone who subscribed to Time Warner

I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers’ Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets

WHAT CAN BUSINESS MAILERS expect this year? In a nutshell, a dollop of uncertainty and a heaping helping of change. On Jan. 8, postage rates rose 5.4%.