Q&As

In the past, specialty stores lived on foot traffic. But today, that’s not enough. Now, retailers need a leg up from things like brand advertising

Sure, the big buzz is all about having synergy between direct and retail presences. But three speakers at Thursday’s DMA Catalog on the Road Conference said their companies have no plans to move into the brick and mortar world, thank you very much.

FOR THIS ISSUE’S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn’t go quite far enough.

I went about assessing its effectiveness in two ways:

OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today’s market.

WHAT COMES TO MIND when you hear the term account qualification? You may think of qualified leads, or some way of weeding through potential customers

Chetan Bhagat’s One Night at the Call Center is India’s biggest best seller. The comic adventures of six people working in an outsourced customer service

WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

Online marketers in North America spent $5.75 billion on search engine marketing of all types in 2005, compared with $4 billion the year before. And they’re

The Salvation Army of Metropolitan Chicago is on its way to a 10% rise in donations thanks to a multichannel direct marketing campaign in the area. Launched

Where do U.S. marketers stand in terms of data sophistication? They’re ahead of their global counterparts in technical knowledge but trail in other areas,