Q&As

In the past, specialty stores lived on foot traffic. But today, that’s not enough. Now, retailers need a leg up from things like brand advertising

Sure, the big buzz is all about having synergy between direct and retail presences. But three speakers at Thursday’s DMA Catalog on the Road Conference said their companies have no plans to move into the brick and mortar world, thank you very much.

FOR THIS ISSUE’S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn’t go quite far enough.

I went about assessing its effectiveness in two ways:

WHAT COMES TO MIND when you hear the term account qualification? You may think of qualified leads, or some way of weeding through potential customers

Online marketers in North America spent $5.75 billion on search engine marketing of all types in 2005, compared with $4 billion the year before. And they’re

Where do U.S. marketers stand in terms of data sophistication? They’re ahead of their global counterparts in technical knowledge but trail in other areas,

The Salvation Army of Metropolitan Chicago is on its way to a 10% rise in donations thanks to a multichannel direct marketing campaign in the area. Launched

Whatever happened to The New York Times? The once-great paper used to pride itself on not having comics, horoscopes, gossip columns and other such tabloid

Don’t tell Robert Rosenthal the e-mail list rental market is dead. Conventional wisdom has held it for some time: That since the dot-com crash of 2000

OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today’s market.