Q&As

Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.

Blair Corp. a multi-channel marketer of apparel and home products, will repurchase up to 10% of its outstanding common stock. The full 10% represents approximately 400,000 shares.

Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.

Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.

NBC is giving fans of The Apprentice a chance to play a role in the show’s casting by selecting one of 12 Olympic athletes to become a future candidate on the program.

Tax preparation company Jackson Hewitt is out with a scratch-off game tied to its NASCAR sponsorship that gets consumers into its offices.

U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.

Since it was the day before Valentine’s Day, I should have curled right up with my first issue of Loving Today: The Relationship Newsletter. But I was starting to feel trapped in this relationship.