Q&As

TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.

Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.’s events nationwide.

Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can’t do that, sign up for the Film Forum e-mail newsletter.

A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter.
If successful, the concept will be rolled out to various dealers and brands nationwide.

There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.

Thinking of jumping on the business blog bandwagon? Hop aboard, there’s plenty of room. But be aware that writing a business blog is significantly different from writing a business e-zine.

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.

HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won’t be there in person, but Entourage will have plenty of presence

Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.