Q&As

WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers’ dollars. And not without reason. In mid-December

MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought

TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?

Direct response TV marketing depends on two things: An inventory of inexpensive airtime and an audience capable of being surprised to find that yes, they

THE COCKLES OF MANY A direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase in business

GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established