Q&As

MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail’s certified e-mail

FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?

MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle

Feb. 7, 2006 The Talbots Inc. said it will acquire cataloger and retailer The J. Jill Group Inc. for $517 million in cash, beating out rival suitor Liz

There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s

One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.

WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior