Q&As

DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers’ dollars. And not without reason. In mid-December

A KNIGHT WILL BE OUT DURING the day in the Windy City. Sir Ken Robinson is slated to give the luncheon keynote at the Chicago Association of Direct Marketing’s

Say what you want about AOL and Goodmail, but their plan to charge mailers to have their e-mail delivered intact and certified is not a new idea. Pundits

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.

NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought

Direct response TV marketing depends on two things: An inventory of inexpensive airtime and an audience capable of being surprised to find that yes, they