Q&As

Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization. His firm, SaltWorks,

DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth

The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research

DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most

OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought

Direct spoke with Gordon recently about Viva Terra’s beginnings and the challenges of starting up a catalog in today’s economic environment.

A direct mail scam is an unlikely backdrop for a novel. By all rights the action should be limited to setting up shop, placing ads, opening envelopes,

Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of