Q&As

EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I’m not sliding back into my

A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn’t think of anything my husband and I

MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.

The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those

THE KIDS’ DO-NOT-E-MAIL juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications has ground to a

Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

DON’T GET THEM STARTED I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column