Q&As

Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers

HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s

THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage

THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it’s a fast-rising retail

EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I’m not sliding back into my