Q&As

Search engine Ask.com balanced a decline in profits with growth in revenue and search queries in the first-quarter financial report issued by parent InterActiveCorp

R.R. Donnelley & Sons Co. generated $2.67 billion in sales during first quarter 2006, up from $1.93 billion a year ago. The company

The J. Jill Group

General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…

The campaign management tool market has changed dramatically in five years. And these changes have increased the risk associated with choosing tools for a given need.

Jose Cuervo International is out with new flavored premium tequilas.

Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.

One thing you say for marketers is that they are hardly satisfied with themselves. And that’s especially true when it comes to their customer data capabilities. In a recent survey by the CMO Council, 40% rated their systems as weak or worse.

The notorious criminal Willie Sutton once was asked why he robbed banks. “Because that’s where the money is,” he replied. Welcome to the 21st century, Willie. These days more and more of the money is online, and banks are embracing Web data analysis to secure their share of it.