Q&As

Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.

DOUBLETREE HOTELS: is offering consumers a sweet treat tied to…ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that…

Many firms have metrics that they show to the outside world. Then there are the ones they use internally to monitor their progress. These are called Key Performance Indicators (KPIs).

Mass marketing may be growing in some quarters, but not among the executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are cutting their mass budgets in favor of trackable media.

Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.

The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board’s approval.

Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.

The founders of a telecommunications firm that allegedly defrauded small businesses have settled Federal Trade Commission charges, ending a complicated two-year case.