Q&As

TV network The N is hitting the streets of New York City next week with a mobile marketing campaign under the guise of a medical examiner’s truck to generate excitement over the network’s new series Whistler.

HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay.

You want to sell a Mr. Potato Head or a Star Wars toy to a kid? Buy an ad on Cartoon Network, or an ad in any mainstream magazine targeting the little nippers.

But if you want to sell a Star Wars action figure to a serious (and likely adult) toy collector, that’s a different—and more complicated—story, says Ed Kriete, senior vice president of marketing services, Hasbro.

CM Plus recently chatted with Bill Cole, president of Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.

If you’re a true collector, chances are you don’t just have boxes of your object of love around your house. You probably have a bunch of magazines about the topic lying around too.

When I was pregnant with my first child, he gave me the chance to decide our vacation destination, anywhere in the world that our budget would allow. I choose exactly what he predicted I would, Comic-Con International in San Diego.

As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it.

Looking for a hip collectible to show some love for the Man of Steel in honor of his new flick? Try a Superman Tag, a fundraiser started by the Christopher Reeve Foundation, to raise money and awareness for people living with paralysis.

McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.