Q&As

NutriSystem president COO George Jankovic has resigned to attend to familial business. Thomas Connerty has been named chief marketing officer and executive vice president of program development, effective immediately. Additionally, CEO Michael J. Hagan will assume the title of president.

Vinod Gupta, chairman and CEO of infoUSA, has reached an agreement with his company under which he will not directly or indirectly purchase any additional infoUSA securities. He will be able to exercise stock options the company has granted to him

The pen is mightier than the sword, at least that’s what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker.

Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale.

Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.

Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.

Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.

Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.

Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets.

Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.