Q&As

A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating

Deborah Gallagher isn’t convinced that e-mail works for prospecting. But she’s willing to give it another chance. The MIT Sloan Management Review’s director

At first I wasn’t sure if this York air conditioner ad was weak enough to cry out for a makeover. After all, it does identify the product and mention a couple of sales points in the headline. It has nice pictures of the product, of happy people, and swatches showing the choice of colors.

But the more I studied and worked with it, the more I found lacking.

A Tennessee company will pay the Federal Trade Commission $105,000 and will cease marketing material it claimed would help consumers pass an exam necessary to earn a job with the U.S. Postal Service.

The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS’s Survivor reality series.

Far more than simple “freebies,” you know that samples can be an

Today we meet Amy Benicewicz, who works from her home office in New Fairfield, CT, for Media Source Solutions Inc. as vice president of list brokerage, insert media and database licensing.

One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes.

Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.