Q&As

Business-to-business e-mail recipients say they prefer to get these messages on Mondays and Tuesdays, according to a study by e-mail marketing services

A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting

If there’s one thing direct marketers know, it’s that you can’t take anything on faith. But they tend to forget that when marketing to the religious.

The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector

Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises

A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your

Deborah Gallagher isn’t convinced that e-mail works for prospecting. But she’s willing to give it another chance. The MIT Sloan Management Review’s director

WE TEND TO REPEAT DOGMA BECAUSE IT’S THE easiest and in the absence of education most defendable argument we can mount. So when somebody asks us what

A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the

A Tennessee company will pay the Federal Trade Commission $105,000 and will cease marketing material it claimed would help consumers pass an exam necessary to earn a job with the U.S. Postal Service.