Q&As

WE TEND TO REPEAT DOGMA BECAUSE IT’S THE easiest and in the absence of education most defendable argument we can mount. So when somebody asks us what

A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the

A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler’s boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough

A Tennessee company will pay the Federal Trade Commission $105,000 and will cease marketing material it claimed would help consumers pass an exam necessary to earn a job with the U.S. Postal Service.

The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS’s Survivor reality series.

Far more than simple “freebies,” you know that samples can be an

Today we meet Amy Benicewicz, who works from her home office in New Fairfield, CT, for Media Source Solutions Inc. as vice president of list brokerage, insert media and database licensing.

One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes.

Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.