Q&As

(Direct Newsline)—Search engine and Internet portal Yahoo will swap java for eyeballs this Friday.

Casual game developer and distributor Big Fish Games has rolled out a new program that blends social networking with online gaming, in which users earn rewards through a referral program.

Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co.

SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged.

Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide.

Broadway’s biggest producer has launched a loyalty program that will give theater fans the red-carpet treatment.

The video game market is soaring in popularity, and brand marketers looking to get a piece of the $9 billion action need to understand the demographics of gamers.

Electronic Arts is teaming up with Mazda to promote the automaker’s latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game.

Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out.

General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup.