Q&As
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Agencies
Sparkling in Space
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,
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Agencies
Oh It’s OK if He Spams
FOR THIS ISSUE’S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher
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Putting Kids to the Test
This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store
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Agencies
Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7
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Agencies
Office Depot Acquires Chinese Direct Marketer
Office Depot has acquired AsiaEC, a large office supplies direct marketer in China.
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Agencies
Neiman Marcus Income Drops
Neiman Marcus, Inc. posted a net loss of $42 million for the fourth quarter compared to net income of $34.3 million for the same period last year.
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Agencies
Western Europe Online Market to Grow to $234 Million by 2010
Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.
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Agencies
Romanian Company To Hire 200 Tele-Reps
XL World, a Romanian outsourcing company, plans to hire 200 English-speaking call center employees by November.