Q&As

IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for

Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

THE FIRST CHARGES BROUGHT under Michigan’s so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far

Office Depot has acquired AsiaEC, a large office supplies direct marketer in China.

Neiman Marcus, Inc. posted a net loss of $42 million for the fourth quarter compared to net income of $34.3 million for the same period last year.

Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.