Q&As

During the past two years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98 million private records, according to The Privacy Rights Clearinghouse.

Direct marketers, the means to data security are in your sales files. I propose a new system that will bring direct response marketing front-and-center to the national information security discourse

Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.

YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue

Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha’s Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place

SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM

In earlier columns I’ve said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct

If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads

To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently

The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life

New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally