Q&As
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Agencies
Spotlight on Marketers
In earlier columns I’ve said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct
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Agencies
Roll That Web Footage
If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads
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Agencies
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently
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Agencies
Pick the Winner – Oct. 2006 – An Astronomical Difference
The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life
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Agencies
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally
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Agencies
Coupons Take to Third Screen
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.
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Agencies
Meet the Broker
HERE’S A STATISTIC THAT PROBABLY SHOULDN’T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following
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Agencies
Timing is Everything
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We
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Agencies
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for
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Agencies
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly