Q&As

Coors Brewing Co. has once again expanded its involvement with the National Football League by signing a two-year sponsorship deal with The New Orleans Saints as the team returns to the The Big Easy for its first football season since Hurricane Katrina.

NuRide, Inc., an incentive-based ridesharing network, has partnered with Connecticut’s Mystic Seaport, The Museum of America and the Sea, to reward regional commuters who share rides using the company’s service with free admission to the attraction.

MCDONALD’S: is tying its latest Happy Meal premiums to…JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has…HARRAH’S ENTERTAINMENT: won a patent for its…ATRIUM ENTERPRISES: Jericho, NY, opened

Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

A lawsuit filed by a long-time anti-spammer against Scott Richter and his e-mail marketing firm OptInRealBig accuses Richter and his clients of using deceptive subject lines.

However, if the California court agrees that all of the subject lines detailed in the suit are deceptive, some fairly standard direct-marketing teaser-copywriting techniques could be legal landmines in e-mail.

Direct marketing services firm MetroGroup has acquired Proficient Data, a transaction document management, production and mailing services company. The acquisition terms were not disclosed.

QuadData Solutions, a printing company based in Sussex, WI, has expanded its data-driven marketing service. In addition, the data solutions group, formerly known as Quad/Data Services, has enhanced its list rental capabilities through relationships with a number of well-known, well- respected data providers like InfoUSA/Donnelley Marketing and Advo, Inc.