Q&As

A lawsuit filed by a long-time anti-spammer against Scott Richter and his e-mail marketing firm OptInRealBig accuses Richter and his clients of using deceptive subject lines.

However, if the California court agrees that all of the subject lines detailed in the suit are deceptive, some fairly standard direct-marketing teaser-copywriting techniques could be legal landmines in e-mail.

Direct marketing services firm MetroGroup has acquired Proficient Data, a transaction document management, production and mailing services company. The acquisition terms were not disclosed.

QuadData Solutions, a printing company based in Sussex, WI, has expanded its data-driven marketing service. In addition, the data solutions group, formerly known as Quad/Data Services, has enhanced its list rental capabilities through relationships with a number of well-known, well- respected data providers like InfoUSA/Donnelley Marketing and Advo, Inc.

Michael Brzozowski will join DraftFCB New York in the newly created position of executive vice president and director of CRM. Brzozowski will lead the CRM practice in New York, while developing CRM methodologies and best practices for DraftFCB’s current clients.

McDonald’s Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.

There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.

A new restaurant concept, uWink, can only be described as Match.com meets reality TV.

First it was Bud.TV, now it’s SV-TV (that’s SV Supreme, a Russian vodka).

Toys “R” Us’ baby banner is signing up expectant moms for a New Year’s sweepstakes dangling a $25,000 grand prize.

Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.