Q&As
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Agencies
Proposed USPS Standards Irk Some Mail Groups
The U.S. Postal Service is already drawing criticism on its proposed new mailing standards from mailer groups, particularly on the issues of automatable flats.
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Agencies
Banta To Sell CT DM Printing Plant
Banta Corp. plans to sell its Danbury, CT direct marketing print plant and close several other facilities.
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Agencies
Lands’ End Founder Comer Dies
Lands’ End founder Gary C. Comer died on Oct. 4 at his home in Chicago.
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Agencies
Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy
Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.
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Agencies
Sept. Sales a Mixed Bag for Multichannel Merchants
J. C. Penney Company Inc. announced that total direct sales for the five weeks ending Sept. 30, 2006 increased 11.8% over the same month last year to $284 million. That compares to a year-over-year increase of only 0.4% in September 2005 and a direct-sales total of $254 million for the month.
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Agencies
Working Solutions Completes Call Center Buy
Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.
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Agencies
Ice Cream and Flower Brands Pair for Ultimate Birthday Party
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.
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Agencies
Johnny Rockets Expands Music Campaign
Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.
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Agencies
Energizer Brings Pink to Race for the Cure
Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”
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Agencies
Meet the Broker: Michelle Brown
Today we meet Michelle Brown, a Boulder, CO-based senior account executive at Walter Karl Inc. Brown was one of the principals with The List Group for six years, but she gave that up to join Walter Karl three years ago. “I had to run operations but I wanted work more closely with clients,” said Brown.