Q&As

Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.

Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”

Today we meet Michelle Brown, a Boulder, CO-based senior account executive at Walter Karl Inc. Brown was one of the principals with The List Group for six years, but she gave that up to join Walter Karl three years ago. “I had to run operations but I wanted work more closely with clients,” said Brown.

The U.S. Postal Service posted net income before escrow allocation of $1.28 billion for the nine months ended Aug. 31, off $28.5 million from net income of $1.5 billion for the same period last year. However, after escrow allocation, the USPS was in the red by $1.46 billion.

The federal government plans to stop its crackdown on discount drugs mailed from Canadian pharmacies to U.S. customers, according to wire service reports.

Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.

OfficeMax is touting its TUL private-label pen brand with tongue-in-cheek handwriting analysis online.

The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.

I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.

In the final installment, we turn our attention to the importance of deploying your dashboard in a way that will promote not just usage, but real interactive engagement that leads to learning.