Q&As

The U.S. Postal Service’s proposal to change flats into parcels will drive BMG-Columbia House away from the mail channel, vice president Clifton B. Knight Jr. said in a letter USPS chief operating officer Pat Donohoe.

Mail order sales in the Czech Republic have been growing, mainly owing to e-shopping, said Tomas Hajek, secretary of the country’s Direct Marketing and Mail Order Sales Association ADMAZ, according to the Prague Post.

Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.

To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.

The Internet Corporation for Assigned Names and Numbers said it will not comply with a proposed order by an Illinois judge to shut down anti-spam Web site Spamhaus.org.

The Ontario Pharmacists’ Association has issued an open letter to the Canada’s Minister of Health expressing its grave concern that a recent ruling by the U.S. Congress that will again allow U.S. citizens to cross the Canadian border in order to purchase cheaper prescription drugs, according to Halifax Live.

Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.

(Direct)Despite declines in recent years, cooperative direct mail can still be a useful medium for direct marketers that want to reach large groups of people at a lower cost than solo mail.