Q&As

IT’S REALLY VERY SIMPLE It’s obvious what went wrong with the MIT Sloan Management Review’s e-mail promotion: It’s virtually impossible to profitably

I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray

WHILE YOU’RE RELAXING on your upcoming vacation to San Francisco for DMA06 (yes, I laughed maniacally when I typed the word we’ll be in a constant flurry

NEW LISTS Stamats Business Media E-mail Several e-mail lists have been released by Stamats Business Media. Buildings magazine has the largest count with

WE’VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening

WHEN A NEW WRITER ENTERS the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started

The last time Larry Kimmel sat down for a lengthy interview with Direct was in March 2001. Today the world is a much different place, not only for global

ARE YOU ACTING JUST LIKE most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough? I’m not

WHAT MAKES YOU tick? That’s a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked

DMers have to forget about the traditional approach and analyze the sales cycle with metrics and statistics to better understand their market. These same