Q&As

MY FIRST IN DIRECT MARKETING (THOUGH there was no such name for DM then) was hand-creating individual fliers to stuff into neighbors’ mailboxes. The terrific

Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure. Al DiGuido, CEO of Epsilon Interactive, was ousted. And

In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog

TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What’s in it for me? Personalization

THIS PAST SUMMER McMurry, a midsize marketing agency in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

A number of years ago I was in a kickoff meeting for a large project focusing on multichannel order management. The goal was to integrate data from different

Once again it’s time to play “Figure out the ad.” You do have time for that in your busy day, don’t you?

Whenever I see an ad headline like this one for an organization called SIFE (Students in Free Enterprise), I think of Robert Di Niro in the movie “Taxi Driver.” Are you talkin’ to me?

KATHY’S DESIGNING HER NEW restaurant’s kitchen and is looking to buy several new high-end stoves, refrigerators and the like. As the salesman prepares

JUSTIFICATION IS THE name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about