Q&As

BY THE TIME THIS article sees print, Howard Draft will be one delighted chairman. Or a very disappointed one. It all hinges on the review Wal-Mart is

What’s up with the American Postal Workers Union? Here’s an organization that’s supposed to secure the long-term best interests of a key sector of the

You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest

THERE’S AN OLD SAYING THAT IT’S LONELY AT the top. If that’s true, our agency leaders should look around. They’re in good company this issue. Direct talked

There are worse places to be than San Francisco in October. So stop worrying, and relax on the flight by reading this issue of Direct. We hope you’ll

E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path.

This average is a slight improvement over the 21% reported in the second half last year, the firm noted.

E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian’s

A NEW SUBSCRIBER OPTS IN to receive your newsletter. Great! So you respond with a simple thank-you, right? Not exactly. The right welcome message can

TEN YEARS AGO, Frederick Reichheld’s The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve

Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.