Q&As

7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009.

Wendy’s International, Inc. said it is focusing its efforts on its main Wendy’s franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.

The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level.

During a recent cleaning frenzy, I came across two columns from Washington Post business reporter Steven Pearlstein. I

WE’VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening

WHEN A NEW WRITER ENTERS the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started

The last time Larry Kimmel sat down for a lengthy interview with Direct was in March 2001. Today the world is a much different place, not only for global

Testing is critical to success in direct mail. And of course, the same theory applies online. The Web is extremely conducive to testing from both cost

WHAT MAKES YOU tick? That’s a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked

DMers have to forget about the traditional approach and analyze the sales cycle with metrics and statistics to better understand their market. These same