Q&As

BabyGap is putting the call out to moms and dads who think they have the cutest babies as part of a new contest to feature tots in an upcoming ad for the brand.

Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.

7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009.

Wendy’s International, Inc. said it is focusing its efforts on its main Wendy’s franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.

The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level.

During a recent cleaning frenzy, I came across two columns from Washington Post business reporter Steven Pearlstein. I

Testing is critical to success in direct mail. And of course, the same theory applies online. The Web is extremely conducive to testing from both cost

OgilvyOne’s San Francisco office is housed near Union Square at 111 Sutter St., the same art deco building where Sam Spade hung his hat in The Maltese

More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study

Leslie C. Bacon has been named group publisher of Prism Marketing Media Strategies, a new unit that includes Direct, Multichannel Merchant, Promo and