Q&As

Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

JUSTIFICATION IS THE name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about

TEN YEARS AGO, Frederick Reichheld’s The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve

Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the

RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon

THE AGE OF ACCOUNTABILITY has arrived. Marketers will spend $961.9 billion on communications this year. And return on investment will play a big role

Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment

IMAGINE SPENDING ALL YOUR time preparing for an extravagant dinner party. The champagne is bubbling, the cutlery is shining, and the platters of hors

If Daniel Morel has a few days off, you might find him atop a peak in Colorado. Or he might be popping in on Tulane University in New Orleans, his MBA

Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers