Q&As

Sheila Schectman wants to bring Giftcorp, her 24-year-old corporate gift-giving business, online to the consumer market. To do that, she’s launched http://www.giftcorp.com.

Think about the last few negative political ads you’ve seen and see how they use emotion to reach their prospects. I’ve noticed that direct mail is rarely used for negative campaigning.

Pennsylvania’s small businesses could receive tax credits for the cost of providing health-care benefits to employees under an amendment sent to the state Senate earlier this month.

Amazon.com’s net income fell from $30 million in third-quarter 2005 to $19 million during the quarter just ended. The Seattle-based online retailer attributed the drop partly to increased investment in technology

ChoicePoint Inc., the data firm that rose to prominence after it sold consumer information to scam artists, reported a third quarter loss of $72.2 million on revenue of $246.7 million.

The Direct Marketing Association (DMA) had made several changes to its Mail Preference Service (MPS).

Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky.

Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately.

Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau’s Spring Break 2007 initiatives.

4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission.