Q&As
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Agencies
Neiman Marcus Direct Taps Omniture
Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.
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Agencies
Wal-Mart and P&G Rank ‘Best of the Best’: PoweRanking
Cannondale Associates released results this week from its tenth annual PoweRanking Survey, and has found retail giant Wal-Mart and consumer packaged goods conglomerate Procter & Gamble take top scores when it comes to meeting consumer and shopper needs.
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Agencies
Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages
Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.
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Agencies
Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert
Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.
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Agencies
The Candyfreak Speaks
So you think you like candy? Have you eaten a piece every day of your life? Author Steve Almond has, and lived to write about it.
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Agencies
Those Mounds are Mine, Kid
My three-and-a-half-year-old son Jacob is quite excited about Halloween, partially because he gets to dress up as a robot (Cyborg from “Teen Titans”) but mostly because of the CANDY.
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Agencies
Craptacular Marketing from Mars Inc.
A funny thing happened on the way to the confectionary: Sweets manufacturer Mars Inc. launched an ad campaign and forgot to sell the candy.
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Agencies
Click or Treat
If Kit Kats and Hershey Bar’s aren’t posh enough for your ghosts and goblins, you might want to try going a little more upscale for spooky sweets.
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Agencies
Oh Sugar, Sugar
Candy and gum ranked third among food categories in sales in 2005, according to the National Confectioners Association.
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Agencies
Site Looks to Tap Home Improvement E-Market
A new online comparison shopping site for the home improvement industry is hoping it can tap into the $700 billion home improvement market.