Q&As

Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle’s audio system.

Banking giant Citi has put a pair of oddballs in charge of pitching points in Citi’s first-ever ad campaign for its systemwide “Thank You” loyalty program.

Quiznos is launching a new gift card program that adds another layer to gift-giving options and corporate incentives.

Gift cards will be a hot item again this holiday season, with even more retailers offering “gift card malls” and customization options, including video.

Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice.

Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases.

Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.

The Promotional Products Association International has named the winners of the 2007 PPAI Web Award.

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