Q&As

Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

SOME BLUE-CHIP NAMES in marketing and advertising are testing technology that allows senders to embed video in e-mail without any streaming or buffering.

SO DO YOU LIKE THOSE hoops? Shine ’em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must

E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most

Are Utah’s government officials evil or just stupid? That question comes to mind every time the state’s so-called child-protection do-not e-mail registry

THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if

LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They’re mostly recession-proof and very

Collectibles firm The Lenox Group saw its third-quarter revenue rise, spurred largely by two additional months of revenue from its September 2005 Lenox Acquisition, and the purchase of Willitts Designs in March of this year.