Q&As

IT’S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn’t do the job. One can’t help thinking that the ad money could have been better spent on the organization’s programs.

I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek.

Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism

DID YOU EVER GET THE FEELING that something about your brand wasn’t quite right? It may be time to align your channels or tweak your creative. Case in

YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service

Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association. And apparently there’s

Identity theft? Ho-hum. Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission

IT DOESN’T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,

WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise

HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things