Q&As
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Agencies
Talbots Expects to Report 33% Sales Increase
The Talbots, Inc. expects to report total sales of $568.6 million for the third quarter, a 33% increase over $426.3 million in the prior-year period.
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Agencies
Hasbro Brands 9 Million Little Caesars Boxes for Holiday Promo
Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker’s board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.
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Agencies
NFL Challenges Fans to Dream Up Super Bowl Ad
In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year’s game.
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Agencies
Simon Gift Card Case Moves to Georgia Supreme Court
The Georgia Supreme Court this week is debating a lawsuit filed by former Georgia Governor Roy Barnes over the legality of Simon Property Group gift card fees.
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Agencies
P&G Relaunches Eukanuba
Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”
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Agencies
Balancing Visible and Hidden Relationship Programs
There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs
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Agencies
Toys “R” Us Supports Toys for Tots
Toys “R” Us today begins a Million Toy Drive campaign to support the U.S. Marines’ Toys for Tots Foundation.
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Agencies
Meet the Broker: Tobi Milgram
Meet the Broker features Tobi Milgram, who recently joined Teramedia Corp. as vice president of list brokerage. This Floridian’s heart is torn between the New York Knicks and the Miami Heat.
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Agencies
R.R. Donnelley Acquires Banta for $1.3 Billion
R.R. Donnelley & Sons Co. has acquired Banta Corp. for about $1.3 billion.
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Agencies
CVS to Buy MO Pharmacy Operator Caremark
CVS Corp., the pharmacy chain, has acquired Caremark Rx Inc., for about $21 billion in stock.