Q&As
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Agencies
Growth Pill DMer Settles With FTC
A Florida business and its owner, who marketed purported height-enhancing pills through the Internet and direct response radio and space will pay $375,000 to settle Federal Trade Commission charges that their advertising claims were deceptive.
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Agencies
Wendy’s Rolls Gift Card with Giveaways
Wendy’s International rolled out its new gift card program last week amid fresh TV spots and giveaways.
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Agencies
Lowe’s Sends Gift-Card Buyers to the Movies
Lowe’s Cos. is giving away movie tickets to shoppers who buy gift cards.
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Agencies
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.
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Agencies
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.
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Agencies
GM Licenses 4imprint to Serve Dealers
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.
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Agencies
Ticketmaster Bows Gift Cards
Ticketmaster is hoping to get a slice of the $24.81 billion expected in gift card sales this holiday season with the debut of its first gift card.
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Agencies
Giddy for Gift Cards: Harrisburg and Chicago
Christmas stockings in Harrisburg, PA and Chicago may have more gift cards than usual this season. It turns out that more consumers in those cities buy gift cards than anywhere else in the U.S.
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Agencies
Webloyalty Seeks Court Dismissal of Fraud Suit
Webloyalty.com, a provider of technology-based affinity services, and Fandango.com, an e-commerce movie ticket company, have asked a court to throw out a class-action lawsuit claiming the two ripped off consumers with a coupon click fraud scheme.
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Agencies
PayPal Tries Rebates for Holidays
Payment processor PayPal has added rebates to its repertoire of holiday promotions for online retailers and its own parent, eBay.