Q&As

DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year’s National Center for Database Marketing conference.

THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.

The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

IN A MASSIVE BLOW TO EFFORTS to have Utah’s do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state’s

A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against

THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he’s part of a young and growing industry and quite possibly has more job

Direct talked recently with Chris Carrington and Philip Donahue of catalog design firm Lorel Marketing Group about the catalog and multichannel trends they see for 2007.

Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing

Maven’s Maxims: If you don’t have a goal, you can’t reach it. If you don’t have a target, you can’t hit it. This Emcor ad is a good example.

First of all, it has a jumble of elements which don’t invite walking through it easily from beginning to end.