Q&As

Remember how it was in college? You were too busy partying in the dorm or frat house to fight your way through Dante’s

Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others

We’ve mentioned it already. But it may still be a shock when this issue of Direct arrives in your mailbox. It has the same writers as it did before people

Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

Marketing databases are overflowing with information — they can hold millions of records and thousands of data points on prospects and customers. The ready availability of data has fueled a tendency to analyze things to death; everyone wants to know something slightly different. An inexperienced analyst can end up fulfilling 101 analytical requests, when probably only 10 or so relate to actual success.

Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

Is the experience seamless? It should be.

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s