Q&As

Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

Marketing databases are overflowing with information — they can hold millions of records and thousands of data points on prospects and customers. The ready availability of data has fueled a tendency to analyze things to death; everyone wants to know something slightly different. An inexperienced analyst can end up fulfilling 101 analytical requests, when probably only 10 or so relate to actual success.

And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the

She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She’s the baby boomer woman, and for many marketers

Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide

NEW LISTS GlobalSpec More than 1.5 million individuals registered to use GlobalSpec’s search services are identified on the Engineering, Technical and

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter’s way through college? Maybe you’re dreaming of taking a trip to Italy to see the village where your grandfather was born.

All of these reasons are emotional as well as fiscal, a theme HSBC Direct is using for a new series of DRTV ads set to air this month.