Q&As

Adding a promotional product to the media mix it a good thing.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

Comerica Bank is rolling out two new debit cards that let owners earn WorldPerks airline miles.

RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.

Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle

Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.

The direct marketing services agency Direct Group has acquired HintonHill, a direct marketing management and consulting firm. Terms were not disclosed.

The Federal Trade Commission has filed a complaint against Florida based Express Consolidation Inc. for allegedly violating the FTC Act the Telemarketing and Consumer Fraud and Abuse Prevention Act.

Data services firm Acxiom Corp. has acquired Equitec, a Cleveland-OH based retail merchandising firm. Terms for this transaction have not been disclosed.

Spiritual-based offerings marketer Sounds True has sent out a solo mailer touting Delores Ashcroft-Nowicki’s home training course in Western Magick.