Q&As

Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.

Toward the end of 2006, , the New York Times ran a list of the year

In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults

Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.

Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

Restoration Hardware Inc. posted net revenue of $173.2 million for the nine weeks ended Dec. 30, a 22% gain over $142 million during the prior year.

PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.

By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.

Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.

Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.