Q&As

PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.

By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.

Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.

Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.

Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

(Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to “Promo” magazine’s 2007 Event Marketing Trends survey.

(Promo) U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity-driven charity, adds new partners and products. But it remains to be seen if the venture will hold up over the long haul.

Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.